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Marketing Services To Supplement In-house Capabilities
What we do:
Identify and resolve marketing issues
Plan and execute integrated online and offline programs
Structured, measurable and risk-controlled solutions
Create and manage marketing campaigns
Write promotional copy and Marketing Communications materials
Ghost write articles and arrange placement
Develop sales promotion strategies
Write business and marketing plans
Recognized direct marketing authority
Work with all size businesses from start-up to global corporations
How we do it:
Expect appropriate solutions: the comfortable and the unexpected
Proven methods to accomplish new tasks
New approaches to accomplish old tasks
The way it is with no fear of bureaucracy
Consulting with no ulterior motives
Training and Seminars
Unsolicited Participant Testimonials...
"He is very knowledgeable in his field. Itís great!!"
from evaluation form NYC Seminar
Experienced Direct Marketers and university professors deliver hands-on seminars where graduating participants hit the ground running with new understanding and clear direction.
Project Management and Execution
Small projects or large, qualified Direct Marketers manage the tasks your staff lacks the time to address.
Structured goal-oriented short or long-term strategies segment-by-segment or enterprise-wide to preserve customer relationships ensure growth and protect market share.
Effective solutions and testing strategies for the simplest to the most complex marketing problems you may face.
Effective planning improves your potential for success. This demands a structured, focused approach and controlling risk. It leads to winning strategies.
We offer training and one-on-one coaching in the science of effective business and marketing planning. For more than twenty years we have helped all sizes and types of businesses. We also write business and marketing plans.
If your planning can use a fresh approach, contact us to discuss how we can help you.
The Direct Marketing Process
Direct Marketing is a process where a marketer identifies individuals likely to have an interest in a product or service and then communicates information about the product or service to them using promotional formats and media they are thought to prefer.
The communication includes an offer for the product or service incorporating at least one “call-to-action” and provides one or more means for each individual to respond. Records are kept about the number of individuals contacted and the number of individuals who respond to the offer, as well as information about item sales and product and promotional costs. The marketer analyzes these data to measure success and to make decisions about whether to continue to promote to the same or similar individuals.
Direct Marketing techniques can be used for highly quantifiable objectives such as customer acquisition and customer retention. They can also be used for other less quantifiable objectives such as to influence opinion, to educate and to establish brand positioning.
CRM Network is a consulting firm offering guidance, planning and project management to companies that want to use Direct Marketing methods, tools and media forms to address their business challenges.
When you want highly experienced senior level executives working on your projects, independent thinking, measurable solutions including rationale, testing and rollout plans, we may be the company you should contact for assistance.