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More than 50 Marketing Professionals Form Consulting Alliance...
Offer Extensive Experience, Expertise Within A Focused Range Of Services
CRM Network™,
a Marketing Consulting firm with a strong focus on applying direct marketing tools and techniques to traditional marketing challenges, boasts a staff of associates from every marketing discipline, representing the broadest scope of hands-on multiple industry experience, multi-cultural perspectives and international expertise.
Myron Gould, Managing Associate explains... "Direct marketing tools and techniques by definition demand the development of strategies where costs and results are accurately measurable. We know what a program costs and we end up with a precise measurement of results against these costs. Using a system of "test, back test, rollout, re-test," risk is highly managed. This system builds a strong foundation of core business and capitalizes on that foundation for profitable growth over time. There is an inherent capability to accurately project results once initial rounds of testing are complete. Clients like this. Our expertise is in applying this system to the challenges of traditional marketing firms and managing their programs to assure the realization of usable information and results, and of course, profit."
Associates all have current experience within their respective specialties including extensive industry contacts and resources both within the United States and internationally. The application of successful planning across industry lines is expected to lead to new thinking and breakthrough strategies.
Gould further states... "With the number of professionals involved, we have the ability to draw from a larger pool of experience than most. All of our associates are marketing practitioners. Some are recognized experts in their fields and are also professors at leading universities. Clients can expect a good mix of "outside the box" thinking combined with risk-managed, measurable and proven strategies. Our strategists have proven success records developing cutting-edge plans to bring clients where their market are going - two to three years before competitors arrive."
CRM Network™
focuses on the following services:
• Customer Acquisition • Customer Development/Retention • Databases
• Direct Marketing • Internet • Marketing Communications
• Market Research • Media • New Business Development
• Resource Identification • Training and Seminars
CRM Network™
offers strategic planning and project management - including full
implementation. Clients choose the form of relationship best suited to their organization's needs. Assignments can be short term, long term or permanent. If required, staff can function on-site in the client's facility.
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