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"Seminars are presented by current practitioners, professors, authors and recognized experts. Learn about best practices – from time-tested proven methods, to current, state-of-the-art cutting-edge techniques!"
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Member: The Direct Marketing Association
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Myron Gould
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"Take away ideas you can use right now!"
Learn from Experienced Direct Marketers, Industry Leaders, Professors and Authors
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Created and presented by Myron Gould, an experienced Direct Marketing executive with both corporate and entrepreneurial background, a highly recognized educator at leading universities and author of "Direct Marketing Methods, Media and Metrics" (McGraw-Hill, 2006).
Mr. Gould has been involved in every aspect of direct marketing during his career.
He has a consulting practice where he helps companies integrate Direct Marketing techniques, the Internet and databases into their marketing efforts.
Myron has held positions at Columbia Records, Maxwell Sroge Company and has served as a divisional President of The Kleid Company. He founded Aim Marketing, a consulting firm he managed for 17 years.
He has created and implemented Direct Marketing strategies for Dewars Scotch, The Olsten Corporation, Loral, Avon Products, Pfizer Corp., Goya Foods, American Cyanamid, Olympus Corporation, Time-Life Books, Times Mirror Company, Citibank, Walt Disney Enterprises and others.
A graduate of Babson College, he earned an MBA from Baruch College. He is a member of the Direct Marketing Association.
Professor Gould has taught Marketing, Direct Marketing and related courses on the undergraduate, graduate, and continuing education levels at New York University for twelve years where he is an adjunct Assistant Professor of Marketing.
Courses taught include "Marketing Principles", 'Basic Direct Marketing Workshop", 'Direct Marketing Media", "Developing A Marketing Plan", "Catalog Marketing", "Marketing in the Electronic Media", "Internet Direct Marketing", "Managing the Creative Process and Offer Development" and "Strategic Media Planning".
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