Myron Gould has been involved in every aspect of Direct Marketing during his career. As an employee of Columbia Special Products, a division of Columbia Records (CBS, Inc.), he was responsible for youth marketing, club management and developing acquisition, retention and promotional programs.

He worked at Maxwell Sroge Company where he helped write business plans for the creation of Direct Marketing divisions of Fortune 100 companies.

Myron founded Aim Marketing, a consulting firm he owned for 17 years where he developed and implemented Direct Marketing solutions to Marketing challenges for mid-size to Fortune 100 companies in a broad range of industries including packaged goods, liquor, healthcare, pharmaceuticals, office products, publishing, financial services, car rental, cosmetics, specialty foods, snack foods and staffing.

Mr. Gould has considerable experience integrating promotions with technology to improve response to acquisition and retention efforts using segmentation, personalization and data mining.

Myron served as President of a division of The Kleid Company, a leading mailing list management and brokerage firm.

Professor Gould teaches graduate and continuing education courses at New York University where he is a thesis advisor and supervises related research. He teaches subjects including “Marketing Principles”, “Managing the Creative Process and Offer Development", "The Marketing Plan” (Consumer) and "The Business Marketing Plan”." He coordinates the "Nat Ross Lecture Series" and presents Marketing seminars on and off-site on behalf of the University.

Myron presents a monthly “Business Basics” seminar for New York City´s Dept. of Small Business Services where he also developed and teaches a seminar series about “Marketing a Small Business.” He teaches online for American Intercontinental University and Southwestern College.

Mr. Gould is a member of The Direct Marketing Association. He has served as a member of the Ethics Committee of the Insert Media Council and has been a judge for the Echo Awards competition. He is frequently asked to field questions from the press on a variety of subjects on referral by the DMA.

Myron is often quoted in trade publications, speaks at trade conferences and has had numerous articles published on a diversity of business related subjects. He is the author of "Direct Marketing Methods, Media and Metrics" scheduled for publication by McGraw-Hill. He ghostwrites articles on behalf of senior executives and writes copy for and supervises the design of successful direct mail packages and print promotions for clients, helping them analyze and improve response.

A graduate of Babson College, Mr. Gould has served as an alumni mentor for Babson College students. He has interviewed applicants on behalf of the College. He has also served as a member of the school's alumni admission network. Myron earned his MBA from Baruch College.

Return to History and Credentials>