Myron Gould has been involved in every aspect of Marketing during his career.
He is President and CEO of Center for Responsive Marketing, Inc., a Marketing Consulting firm providing marketing communications services and tools, business and strategic marketing planning, consulting, training and education through its subsidiaries, Center for Responsive Marketing, BizChatBoard.com, CRMNetwork.com, EzBiz Center, and Package Media.
Mr. Gould has considerable experience integrating communications with databases and current technology to improve response to acquisition and retention efforts using segmentation, personalization and data mining.
As an employee of Columbia Special Products, a division of Columbia Records (CBS, Inc.), he was responsible for youth marketing, club management and developing acquisition, retention and promotional programs.
He worked at Maxwell Sroge Company where he helped write business plans for the creation of Direct Marketing divisions of Fortune 100 companies.
Myron founded Aim Marketing, a consulting firm he owned for 17 years where he developed and implemented Direct Marketing solutions to Marketing challenges for mid-size to Fortune 100 companies in a broad range of industries including packaged goods, liquor, healthcare, pharmaceuticals, office products, publishing, financial services, car rental, cosmetics, specialty foods, snack foods and staffing.
Myron served as President of a division of The Kleid Company, a leading mailing list management and brokerage firm.
Professor Gould teaches graduate degree and continuing education courses at New York University where he is a thesis advisor and supervises related research. He teaches subjects including “Marketing Principles”, “Managing the Creative Process and Offer Development" and "The Marketing Plan." He has coordinated the "Nat Ross Lecture Series" and presents Marketing seminars on and off-site on behalf of the University. He developed and coordinates the Applied Project program for the Master’s degree in Management & Systems, where NYU graduate students plan and manage critical projects for businesses in the New York City community.
Professor Gould teaches graduate and undergraduate classes including "Technology Innovation and Design in High-Growth Ventures," "Research and Developing Entrepreneurial Ventures," and "Internet and Entrepreneurship" within the Lawrence N. Field Center for Entrepreneurship at the Zicklin School of Business within the Management Department at Baruch College. He teaches business plan writing to participants in preparation for the annual "Baruch College and Merrill Lynch Invitational Entrepreneurship Competition".
Myron Gould teaches classes including “Planning for Business” and “Entrepreneurship Boot Camp” for New York City’s Dept. of Small Business Services where he also developed and teaches a seminar series, “Marketing for a Small Business. He teaches Marketing classes for American Intercontinental University.”
Mr. Gould is a member of The Direct Marketing Association. He has served as a member of the Ethics Committee of the Insert Media Council and has been a judge for the Echo Awards competition. He is frequently asked to field questions from the press on a variety of subjects on referral by the DMA.
Myron is often quoted in trade publications, speaks at trade conferences and has had numerous articles published on a diversity of business related subjects. He ghostwrites articles on behalf of senior executives and writes copy for and supervises the design of direct mail packages and print promotions for clients, helping them analyze and improve response. His is often the presenter of Marketing and Business Planning workshops at corporate retreats and events sponsored by not-for-profit organizations that advocate for the development of successful business growth.
A graduate of Babson College, Mr. Gould has served as an alumni mentor for Babson College students. He has interviewed applicants on behalf of the College. He has also served as a member of the school's alumni admission network. Myron earned his MBA from Baruch College.
Mr. Gould received an Honorable Discharge from the United States Naval Reserve.
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